Consumer Trends

Why are so many many more people turning to convenient solutions when it comes to meals?

With the changing face of society, far less time is being allocated to food preparation. “My grandmother used to spend hours planning meals every day” says Indish owner Brent Kyle. That is quite a difference from a recent American study which showed that when it comes to modern day food preparation and clean up, men spend an average of 15 minutes per day, while women spend an average of 47.4 minutes.

What accounts for this change?

“Canadians have more money, less time, fewer domestic skills and less inclination to devote time to food related chores. As a result there is an increased demand for foods that can be prepared in a short period of time. This is not a new consumer trend; however, it has evolved over time. When convenience foods were first introduced, consumers were willing to accept a lower quality and poorer taste for the ability to prepare a meal in a short period of time. But today, consumers’ requirements for convenience foods are more sophisticated than ease and speed of preparation. Today, convenience foods must also include ease in purchasing and clean-up, nutrition, flavour and perceived value.”
from “Understanding Consumer Trends Can Present New Opportunities”, Government of Alberta, Agriculture and Rural Development

It’s no surprise then that for many working professionals, families and anyone looking to try something new, Indish offers delicious, gourmet, convenient meal solutions. Check out our current menu to find out what’s in store for you.

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